The Fresh Stop Markets Model
Step 1: Contact
A Sponsoring Organization (S.O.) wishing to create a Fresh Stop Market reaches out to New Roots.
Step 2: Identify
New Roots partners with the S.O. to develop the Fresh Stop Market "from the ground up," i.e., identifying a site, business planning, how to find community leaders and institutions, developing partnerships with farmers, and doing outreach to shareholders.
Step 3: Fund
New Roots partners with S.O.s on finding seed funding to launch their new Fresh Stop Market.
Step 4: Forecast
New Roots helps mentor S.O.s on how to forecast the amount of food needed for the growing season based on the number of shareholders expected. This guarantees an income for local organic and chemical-free farmers.
Step 5: POP UP
The Fresh Stop Markets in action: Shareholders pay for their shares—usually 6-9 varieties of produce received weekly or biweekly—always one week in advance. Based on a sliding scale model, a share can cost between $6-$40. The mobile app guides you through that process. Regardless of a family’s income, everyone receives the same beautiful local, organic and chemical-free fresh, seasonal local food.
