It All Started With a Simple Idea
Just like air and water, fresh food is a basic human right. The idea for New Roots began when our founder, Karyn Moskowitz and a group of friends were frustrated with farmers markets’ inability to offer fresh, organic food to all income brackets and neighborhoods. So, we began to organize.
Karyn invested her unemployment check, began listening to the community and local farmers, and adopted a cooperative economics model to create the Fresh Stop Markets. In 2009, New Roots officially became a 501c3 nonprofit founded on the belief that fresh food is a basic human right.
Our Mission and Vision
We Are In It Together
We know that “we” is greater than “me”. We operate across all cultural and economic landscapes. We work as part of one whole community. We are united by and accountable to a shared purpose and set of values.
Fresh Stop Markets are unique and not quite like anything you’ve ever experienced. From the moment you hear about us and make that first phone call, to when you come to market or attend any of our events, you are surrounded by a community of caring, competent, and fun individuals who want you to eat your veggies! We not only connect people to delicious veggies, we connect them to each other, whether it’s sharing a recipe for how to use that kale in your bag or sharing a simple conversation. We like to call it the ‘New Roots hug.’