Hello and welcome!

My name is Karyn and I’m the founder and one of the many fresh-food obsessed leaders here at New Roots, Inc. On behalf of all the community leaders, board of directors and staff, I’d like to thank you for joining us in this food justice movement.

The inspiration for New Roots goes all the way back to 2007… My friends and I were growing increasingly frustrated with the failure of farmers’ markets in many of Louisville’s neighborhoods and felt that something had to change.  As a response, I invested my unemployment check, adopted a community organizing approach that leverages cooperative economics (for more on cooperative economics, especially the history in the African American community go here) and in 2009 formed New Roots. This organization was founded on the belief that fresh food is a basic human right.


This organization was founded on the belief that fresh food is a basic human right.

​We’ve spent many joyful years listening to the community and farmers that we work with and have learned a lot along the way. Now we’re ready to scale our sustainable system for accessing the farm fresh food across the nation. We want to help as many people as we can to be their happiest and healthiest. You can expect to join a team of people from the community who love and think about farm-fresh food more than you could ever have imagined….and we get sh*t done! In 2018 we will—with the help of our strategic partners in Lexington, Kentucky, the Tweens Coalitionfriends in Brandenburg, Kentucky, all of our Louisville Metro area based sites, and our generous leadership and investors— co-host 16 Fresh Stop Markets.

“We want to help as many people as we can to be their happiest and healthiest.”


My hope for New Roots is that our shared passion and purpose establish us as the go to group for expertise in food justice and community-organizing and that we help everyone who approaches us with the same level of curiosity, compassion and commitment.

The final thing to note is that nearly everything we do is alive, open for community creativity, vision and input. We will keep updating our processes as we continue to grow and learn….
So grab your kohlrabi and carrot tops and get ready to go on a most exciting food journey!Karyn Moskowitz, Founder, New Roots, Inc.

Click here for an article by Karyn published in Sustain Magazine.