Find your market

New Roots, Inc., founded in 2010 in Louisville, Kentucky, is a 501c3 nonprofit organization leading in the farm to table, food justice space. Our mission is to ignite community power for fresh food access. Our vision is that everyone in our community—regardless of age, race, ethnicity, zip code, gender, or economic status—has access to a consistent supply of the organic, local, farm-fresh food we all need to prevent chronic illness and live healthy, productive lives. After 16 years of uniting communities to spread food justice around Kentucky, we have decided to offer our Fresh Stop Market model and the New Roots mobile smartphone app to new places so we can connect more eaters and farmers. In this new iteration, New Roots is now a learning HUB, mentoring and consulting with other Sponsoring Organizations so Fresh Stop Markets can be replicated for broader impact. New Roots’ main initiative—Fresh Stop Markets—are run by Sponsoring Organizations in a grassroots food justice movement that operates from the belief that fresh food is a basic human right. New Roots helps to orchestrate the markets in tandem with our Sponsoring Organizations through mentoring and consulting and the use of our New Roots Fresh Stop Market mobile app. FSMs are community-driven farm-fresh food markets that pop up bi-weekly at local churches, community centers, and businesses. “Shareholders” are not just “customers.” They are the leaders that help create, operate and sustain the markets with the S.O.'s.