New Roots is pleased to announce the annual New Roots Strawberry Jamm Curbside Pickup, happening Thursday, May 18th 2023 between 4 and 7 PM at the New Roots World Headquarters at 1800 Portland Avenue in Louisville.

This feat of cooperative economics demonstrates how communities that pull together, plan together and buy together can break down barriers to accessing local, farm-fresh food. Through New Roots, more than 250 families will pool SNAP Benefits and cash to qualify as volume strawberry purchasers from VanMeter Farms in Clarkson, Ky. While New Roots serves all, we primarily connect with families with limited resources who would otherwise be unable to purchase local berries and other fresh produce.

Strawberries are sold by the gallon, which is equal to ~4 quarts. Price is $17.75/gallon. Please note that strawberries are available to purchase when you sign up for your season’s shares through the New Roots Fresh Stop Market mobile smartphone app, available in both the Apple App Store and the Google Play Store (Android users). We are sorry but we are unable to accommodate families who are not season shareholders due to our limited resources.

“Pooling resources in this way makes local strawberries affordable and available to all of our shareholders,” said Ms. Gwendolyn Mitchell, New Roots West Louisville Fresh Stop Market shareholder.

Please signup to volunteer here.

All of the strawberries are locally grown without chemical pesticides or herbicides by VanMeter Farms. “We find it very rewarding to partner with New Roots on their Strawberry Jamm Curbside Pickup. 2022 will be a fantastic season for our berries,” remarked farmer Danny VanMeter. “The plants are looking great and the berries will taste delicious.”