Our Mission and Vision
New Roots mission is to ignite community power for fresh food access.
Our vision is that affordable, fresh organic food is available year-round in all Kentuckiana communities.
We believe that just like air & water, everyone has a right to fresh food.
In a nutshell, we are uniting communities to spread food justice.
The main fruit of our labor are the Fresh Stop Markets — farm-fresh food markets that pop up at local churches, businesses, and community centers in fresh food insecure neighborhoods. The food has been paid for in advance so that farmers don’t face the same degree of risk as they do with a standard farmers’ market.
We also facilitate other powerful food justice initiatives such as the Makeba Lee Fund, the Fresh Stop Training Institute, and the Gendler Grapevine Interfaith Food Justice, all of which are tied to our community-run Fresh Stop Markets.
Ten Fresh Stop Markets will operate under New Roots’ umbrella during the 2019 growing season: Six in Metro Louisville, one in southern Indiana, two in Lexington, one in Brandenburg, Kentucky.
Who We Are: Our Values
What guides our actions each and every day.
At New Roots, our mantra is “Make it Happen!” No matter how big the obstacles are or how many times we’re told it can’t be done, we find a way to deliver on our promise of food justice for all. Our values are the ‘secret ingredients’ to our success.