The Gendler Grapevine Fresh Stop Market @ The J is named after Rabbi Everett Gendler, considered by many to the father of the Jewish environmental movement, to honor his life’s work and the work of his family foundation—the Gendler Grapevine Project—in helping to fund the start up of this Market.
This is New Root’s first “East End” Market in Louisville. The Gendler Grapevine Fresh Stop Market pops up every other week on Wednesday from 4:30-6:30 PM at the Jewish Community Center (The J), in the Pavilion next to the Community Garden on the back edge of the property, next to Shalom Towers. Find the party by following the Fresh Stop Market yard signs straight to the back parking lot! To place an order for shares of seasonal produce, click below (credit/debit orders only), call 502.509.6770 (if payment method is debit/credit or SNAP), or drop off cash to New Roots Office (1800 Portland Ave), 9:00 AM to 5:00 PM.
Site Liaison: Michael Fraade
Michael is one of the founders of the Gendler Grapevine FSM and our main liaison to our site at the JCC (the J) and is our Hazon JOFEE Fellow. He came to Louisville in June, 2016 from three years of WOOFING and managing vegetable and livestock farms, to spread the word in the Jewish community and beyond about food, farming, and sustainable living. Michael’s works out of the J but can be seen all around the Commonwealth leading hikes, organizing restaurant nights, in the J’s community garden, and extolling the virtues of compost.
Farmer Liaison: Amy Green
Amy is one of the founders of the Gendler Grapevine FSM and is returning for her second season of blissful produce purchasing! Amy, with her husband Ohad, is owner of Naked Hummus, organic hummus made with local ingredients. She loves vegetables, especially collards, and is known for her delicious and healthy cooking.
Check-In Leader: Pami
Pami is one of the founders of the Gendler Grapevine FSM and is returning for her second season of asking you to pay for your next share! Although Pami grew up in communities around the world, her relationship to Louisville dates back generations. She is a licensed massage therapist and health coach. Pami is also a cancer survivor and can speak from a place of deep knowledge about her love and passion for a whole food plant based lifestyle.
Check-In Leader: Donald Platoff
Donald “Donny” Platoff is one of the founders of the Gendler Grapevine FSM and is returning for his second season of checking you into our amazing Market. He loves the work and is available for public speaking anywhere to spread the word about the rewarding work of being a Fresh Stop Market leader.
Sample Share & Recipes
Sample Gendler Fresh Stop Market Share:
Rootbound Farms, Crestwood KY
Organic sugar snap peas
Valley Spirit Farms, Campbellsburg KY
Organic green onions
Ashbourne Farms, LaGrange KY