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About

The Gendler Grapevine Fresh Stop Market @ The J is named after Rabbi Everett Gendler, considered by many to the father of the Jewish environmental movement, to honor his life’s work and the work of his family foundation—the Gendler Grapevine Project—in helping to fund the start up of this Market.
This is New Root’s first “East End” Market in Louisville. The Gendler Grapevine Fresh Stop Market pops up every other week on Wednesday from 4:30-6:30 PM at the Jewish Community Center (The J), in the Pavilion next to the Community Garden on the back edge of the property, next to Shalom Towers. Find the party by following the Fresh Stop Market yard signs straight to the back parking lot! To place an order for shares of seasonal produce, click below (credit/debit orders only), call 502.509.6770 (if payment method is debit/credit or SNAP), or drop off cash to New Roots Office (1800 Portland Ave), 9:00 AM to 5:00 PM.

Ordering Deadline is the Friday before the Fresh Stop Market Date.

Our Leaders

Site Liaison: Michael Fraade

Michael is one of the founders of the Gendler Grapevine FSM and our main liaison to our site at the JCC (the J) and is our Hazon JOFEE Fellow. He came to Louisville in June, 2016 from three years of WOOFING and managing vegetable and livestock farms, to spread the word in the Jewish community and beyond about food, farming, and sustainable living. Michael’s works out of the J but can be seen all around the Commonwealth leading hikes, organizing restaurant nights, in the J’s community garden, and extolling the virtues of compost.

Farmer Liaison: Amy Green

Amy is one of the founders of the Gendler Grapevine FSM and is returning for her second season of blissful produce purchasing! Amy, with her husband Ohad, is owner of Naked Hummus, organic hummus made with local ingredients. She loves vegetables, especially collards, and is known for her delicious and healthy cooking.

Check-In Leader: Pami

Pami is one of the founders of the Gendler Grapevine FSM and is returning for her second season of asking you to pay for your next share! Although Pami grew up in communities around the world, her relationship to Louisville dates back generations. She is a licensed massage therapist and health coach. Pami is also a cancer survivor and can speak from a place of deep knowledge about her love and passion for a whole food plant based lifestyle.

Check-In Leader: Donald Platoff

Donald “Donny” Platoff is one of the founders of the Gendler Grapevine FSM and is returning for his second season of checking you into our amazing Market. He loves the work and is available for public speaking anywhere to spread the word about the rewarding work of being a Fresh Stop Market leader.

Sample Share & Recipes

Sample Gendler Fresh Stop Market Share:

Organic spinach
Organic kale
Organic collards
Organic lettuce
Organic radishes
Rootbound Farms, Crestwood KY

Organic sugar snap peas
Valley Spirit Farms, Campbellsburg KY

Organic beets
Organic broccoli
Organic kohlrabi
Organic green onions
Ashbourne Farms, LaGrange KY


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