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How complicated can produce be? How I became involved in Louisville’s Food Justice Movement

By Barbra Justice, Old Louisville Fresh Stop Market Manager

I got involved with New Roots because our Old Louisville grocery store had horrible produce. I was used to good fresh vegetables at my grocery store in Ashland. I think it was because there they served everyone, rich and poor, and this grocery store only served the poor, so they weren’t so particular about their produce.

So, when I heard that New Roots was going to have a market at my church, First Unitarian in Old Louisville, I was all about it. I only heard fresh produce; I didn’t understand that this was a movement. I came to learn that later.

So now, six years in, I fully understand that this is a movement to share knowledge with people and help them understand how to eat healthy and be healthy. We’re not some crazy L.A. housewives or some “far out” people advertising mood candles; we are a community of activists and organizers imploring you to eat healthy and be healthy. Especially older people, which I am one of. Why eat corporate vegetables from big box stores (which don’t even exist any longer anyway in many of our neighborhoods) when you can eat farm-fresh, organic food and help our rural Kentucky farmers? And as much as I do enjoy a fast food burger and ice cream cone once a year, you just can’t eat that stuff every day. You have to eat healthy and take care of yourself.

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